– New premium and versatile color scheme, usable across touchpoints (onsite, app, advertising, packaging, B2B materials)
– New modern and contemporary typography scheme, usable across touchpoints
– New logo without pay-off, usable across devices
The customer base of Miinto is diverse, driven by the reality that every individual is unique. That said, the primary persona targeted by the Miinto efforts going forward are defined as followed:
Gender: Female
Age: 25-44
Location: Living in a big city
Family situation: In a relationship
Job & income: Employed, mid-high income
Interests: Lifestyle, fashion, travel, food, wellness
Fashion-conscious, monthly fashion buyer, not fashionista/influencer
- Availability of products (marketwide)
- Findability of products (onsite)
Primary goal
Width of the assortment and exclusive items – with bargain opportunities
Secondary goal
Ease of navigation, Convenience
To be used for main headlines, smaller secondary headlines, and blocks of text. Can be used with all weights, styles, sizes, and transformations. Red Hat should be used at all times to insure the unification of all material.
To be used as a backup font for creating visual attention. If Red Hat does not work for a specific purpose then use Roboto Condensed. Only to be used with uppercase but can be used with all weights, styles and sizes.
To be used for main headlines, smaller secondary headlines, and blocks of text. Can be used with all weights, styles, sizes, and transformations. Test
